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Мария Саенко

Национальный исследовательский университет "Высшая школа экономики" (НИУ ВШЭ)

Бакалавр


Green Marketing: Customers' Perspective and Recommendations. VkusVill Case

This paper focuses on the case of VkusVill, a Russian food retailer, in particular, its green initiatives and the intentions, attitudes and motivations of its customers regarding VkusVill’s green practices through the use of in-depth interviews of the customers of VkusVill, which are interpreted with the help of MAXQDA, a software for visualizin...

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Организация и управление

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Дата публикации: 30.06.2021 18:53


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