Российский экономический университет имени Г.В. Плеханова (РЭУ им. Г.В. Плеханова)
Бакалавр
Traditionally, the price has operated as the major determinant of buyer choice. Although recently there has been a shift in buyer behavior with non-price factors also playing a role in the consumer decision process, price still remains the major factor that influences the buyer’s decision. Pricing is an important decision-making aspect after the...
